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The sharp increase of product placement in film and television too often takes place without any compensation to the very performers that are expected to push those products -- and more often is done without any consultation with those performers and their representatives. It is time for producers to work with artists on this issue, and the best way to do that is to establish a cooperative code of conduct that will protect the artist, the viewing public and advertiser-supported, free television.
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by Alan Rosenberg
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